social media

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Work your network

December 14, 2016

Posted in business building, marketing - When you can’t be there in person to represent your business, social media can help make the connection. Think about it – with a little time and creativity, you can speak directly to your clients, prospective clients and centers of influence. Read More »

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Daily to-dos for managing your LinkedIn account

October 13, 2016

Posted in marketing - Just like any other client communication effort, consistency and perseverance play important roles in your use of LinkedIn. Making the following simple, quick tasks part of your daily routine will help you reach your relationship-building goals. Read More »

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Completing your LinkedIn profile

April 14, 2016

Posted in blog, business building, marketing - Whether you are just getting started on LinkedIn or need to update a LinkedIn profile from the past, it’s important to take the time to set up a complete profile. Read More »

branding

Building a personal brand – creating a strategy and implementing it

January 28, 2016

Posted in blog, business building, marketing - In the social age, your personal brand is defined not by what you tell people it is, but by how you act and what others tell people about you. Read More »

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Be a good social listener: What are your clients posting about?

January 21, 2016

Posted in blog, business building - "Social listening” is, quite simply, paying attention. Read More »

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Best practices for the big three: Are you using the biggest social networks wisely?

June 8, 2015

Posted in business building, marketing - No two social networks are the same – certainly not the biggest three – nor should they be used that way. The tips below will help you play to the strengths of each site and build a more powerful digital presence for your brand. Read More »

COI

Online vs. real life

May 22, 2015

Posted in blog - The web and social media are prominent, powerful and have the potential to make a big impact on businesses. That’s why it’s important to consider the role your digital presence – or lack thereof – is playing in yours. Read More »

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Don’t forget these five LinkedIn do’s

April 24, 2015

Posted in marketing - LinkedIn is the world’s most popular professional networking site. Here are five tips to help make it work harder for you and your business. Read More »

social media

Social Media: Reasons you need to be connected

April 2, 2015

Posted in marketing - Did you know that Canada is one of the top countries in terms of online engagement? Canada is also a global leader in social networking usage. Read More »

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